Search engine optimisation and marketing

Make sure your web site is being seen by your customers

Just having a web site doesn't necessarily mean your business is going to thrive. You need to ensure that your web site is going to be found by the customers that you want to reach. The best way to do this is to utilise the potential of the search engines.

Search engines can drive traffic to your web site in two ways. Firstly, you can be sure of good search engine rankings if you build your web site correctly, write good content and promote it in the right way. If you get the formula right, anyone searching using the search terms that relate to your business or products should find your web site and may then go on to do business with you. Secondly, many search engines offer some kind of paid listings programme whereby you pay a small fee everytime the search engine directs a customer to your web site. The most widely used of these programmes is Google's Adwords campaign.

Ridgeway Studios ensures that all of its web sites are built to perform well in search engine rankings and we have a good track record of ensuring our client's web site perform well in major search engines. Not only can we build a web site for you but we can act as an advisor at any stage of your web site project - even if we aren't building it ourselves. Alternatively, if you would prefer to promote your web site through a pay-per-click campaign, Ridgeway Studios can advise on the best search terms to target and even manage your campaigns for you if you wish.

Even if you already have a web site that has been built by someone else, the chances are we can help you to drive more traffic to the site for a surprisingly small investment of time and money.

RELATED SERVICES

• online & email marketing

If you'd like to find out more about how to optimise your web site for search engines or help setting up a pay-per-click campaign then contact us.

Or you can visit our portfolio to see how our existing clients have chosen to use search engines to their advantage.

Web site design & print design from Ridgeway Studios of Wantage, Oxfordshire