Case Study: Pembroke Lodge

Pembroke Lodge is a care home in Reading, Berkshire that provides residential and respite care for the elderly. Like many small businesses, the home has a limited marketing budget and, prior to Ridgeway Studios becoming involved, their web site had been designed and managed by their own staff.

Ridgeway Studios were contacted by Pembroke Lodge following a period during which their online and offline advertising had been performing poorly. This was leaving empty beds in the care home. Ridgeway Studios recommended a set of initiatives to improve the search engine compliance of the web site, launch a pay-per-click advertising campaign and revise the web site appearance slightly to meet accessibility standards - a key requirement given the age of their typical client. The site was relaunched successfully and a post-launch marketing campaign conducted. Ridgeway has subsequently redesigned two print adverts for the Lodge to be placed in local marketing publications.

SERVICES USED

• Web site design & development
• Search engine optimisation & marketing
• Pay per click campaign management
• Advert design

KEY SUCCESSES

• Improved search engine rank
• High volume of enquiries resulting from pay per click campaigns
• Eye-catching adverts placed in Yellow Pages & local Care Homes Directory

Pembroke Lodge, Reading, Berkshire

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Web site design & print design from Ridgeway Studios of Wantage, Oxfordshire