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Fresh ideas for web + print

Case Study: Pembroke Lodge

Pembroke Lodge is a care home in Reading, Berkshire that provides residential and respite care for the elderly. Like many small businesses, the home has a limited marketing budget and, prior to Ridgeway Studios becoming involved, their web site had been designed and managed by their own staff.

Ridgeway Studios were contacted by Pembroke Lodge following a period during which their online and offline advertising had been performing poorly. This was leaving empty beds in the care home. Ridgeway Studios recommended a set of initiatives to improve the search engine compliance of the web site, launch a pay-per-click advertising campaign and revise the web site appearance slightly to meet accessibility standards - a key requirement given the age of their typical client. The site was relaunched successfully and a post-launch marketing campaign conducted. Ridgeway has subsequently redesigned two print adverts for the Lodge to be placed in local marketing publications.

SERVICES USED

  • Web site design & development
  • Search engine optimisation & marketing
  • Pay per click campaign management
  • Advert design

KEY SUCCESSES

  • Improved search engine rank
  • High volume of enquiries resulting from pay per click campaigns
  • Eye-catching adverts placed in Yellow Pages & local Care Homes Directory


A selection of advertising material produced for Pembroke Lodge

Pembroke Lodge

Pembroke Lodge, Reading, Berkshire

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A screenshot from the Pembroke Lodge web site
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