Case Study: London Rally School

The London Rally School is one of the best rally driving schools in the UK and offers courses for newcomers to the sport, gift vouchers for one-off experiences and tuition for those seeking to make a career from rallying. In a very competitive market, the school's web site is crucial to draw in new business.

Ridgeway Studios, working in conjunction with development partner, Kallide, were commissioned to create a new, eye-catching web site that would look and perform better than those of the school's competitors. Ridgeway not only undertook the design work for the site, but also spent a day at the school filming the rally cars in action and taking new photographs to be used on the site. The final web site is search engine optimised and features photography and edited video clips promoting the different courses on offer. The site is able to take bookings for courses and gift vouchers and provides a wealth of information about the school and the activities on offer.

SERVICES USED

• Web site design & development
• Flash design and development
• Ecommerce development
• Video shooting and editing
• Photography
• Search engine optimisation

KEY SUCCESSES

• New eye-catching, search engine compliant web site launched
• Improved online booking process
• Over 50 bookings within the first month of launch

London Rally School, Bicester, Oxfordshire

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Web site design & print design from Ridgeway Studios of Wantage, Oxfordshire