Case Study: Headlands Hotel & Apartments

Over a period of five years, Ridgeway Studios helped Debbie & Stuart, the new owners of Headlands Hotel in Woolacombe, turn a run down hotel business into a busy seaside resort hotel and restaurant. In the past year we have then adapted the web site to promote the conversion of the hotel into six luxury apartments.

Debbie, a keen designer herself, played a pivotal role in the design of both the web sites and the brochures produced by Ridgeway Studios for the hotel. In addition, Ridgeway Studios then provided them with an efficient enquiry and booking system which dealt with enquiries for approximately 2400 bed nights every year.

SERVICES USED

• Web site design & development
• Search engine marketing & optimisation
• Web site hosting
• Email services
• Hotel accommodation enquiry system
• Three-fold brochure design
• Web & print copywriting

KEY SUCCESSES

• Enough web site enquiries received every year to book the entire hotel up for 150 nights solidly
• Our 'Come, Stay, Relax' slogan was adopted on all business marketing material
• Consistency of company image across all marketing material

Headlands Hotel & Apartments, Woolacombe, North Devon

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"The assistance Ridgeway Studios have given us over the past three years has been crucially important to the success of our business. Simon designed both our web site and our brochure and his advice and expertise has undoubtedly helped us get additional bookings all year round."
Stuart Radley, Proprietor

Web site design & print design from Ridgeway Studios of Wantage, Oxfordshire