Case Study: Excitation

Excitation are a Microsoft Gold Partner providing Microsoft and .Net-based solutions in the UK. Based in Oxford, they are one of the leading Microsoft Dynamics CRM implementations partners and offer a range of services and solutions aimed at small and medium enterprises.

Ridgeway Studios were initially engaged by Excitation to help with a sales drive that coincided with the launch of the Microsoft Dynamics CRM group of solutions. Following on from successful search engine optimisation and pay-per-click campaigns, Ridgeway Studios have subsequently been retained to develop and maintain the Excitation web site on a long term basis.

SERVICES USED

• Web site design & development
• Search engine optimisation
• Pay per click campaign management

KEY SUCCESSES

• First page rank for target search terms at local and national levels
• Google Adwords campaigns returning a sustained 4% click through rate for target terms
• 25% month-on-month increase in the number of web site visitors

Excitation, Oxford, Oxfordshire

view web site
return to portfolio index

"From our first meeting with Simon of Ridgeway Studios it was clear that their expertise and experience was what I'd been looking for to develop our website - and we've been delighted with the results. The search engine work for Excitation had an immediate impact on the number of leads generated both directly and indirectly as a result of our web site so we got further advice on how to build on this positive start.

Directly because of Ridgeway Studios' input, we now see our website as a productive tool rather than a necessary but onerus business overhead. Excitation is pleased to recommend Ridgeway Studios to anyone wanting to make their web site work harder for their business."
Mark Dendy, Managing Director

Web site design & print design from Ridgeway Studios of Wantage, Oxfordshire